VISA - EMPOWERMENT CARD ART
Culture in Your Wallet
Creative Design & Talent Relationships
Timeline: 2023
The Challenge
Help Visa grow and diversify their card artwork program by identifying complementary creative talent to enrich their existing creator network.
What We Did
To help Visa grow and diversify their card artwork program, we partnered with TILA Studios to identify and secure a curated roster of talented artists spanning a wide range of communities and backgrounds. Through this collaboration, we sourced original creative talent representing Black, Latino, White, AAPI, Indigenous, LGBTQIA+, and disabled communities — bringing on artists including Byron Edwards, Sunday Avanti, Lynne Hardy, Barry Lee, VyVu, and Damian Orellana.
Each artist was selected not only for their distinctive creative voice, but for their ability to complement and enrich Visa's existing creator network with fresh, authentic perspectives.
The Results
18 original pieces of art • 3 artists as Visa launch event speakers
Let's Put Culture in Your Customer's Hands.
Visa didn't settle for stock representation. They invested in real artists with real stories. If you're ready to connect with the next generation through authenticity, let's talk.