Most Agencies Talk About Culture. We Move It. 

We architect creative, experiential, and purpose campaigns that build trust at scale. 

See the Work

We Are House of JOY

Our purpose is to advance authentic JOY in the world for people and for businesses.  With decades of relationships, we create culturally relevant, insights-driven strategies, campaigns, events, purpose initiatives, training, and engagement experiences that positively impact people’s lives while building business.

Meaningfully. Measurably.

And always with JOY. 

OTHER AGENCIES 

  • Junior staff run your account 

  • Generic multicultural playbook 

  • Awareness campaigns 

  • Impressions as the metric 

  • RFP theater 

HOUSE OF JOY 

  • Senior team on every project 

  • 30+ years of real relationships 

  • Movements that change culture 

  • Business Impact and lives changed as the metric 

  • Relationships that last 

Relationships

Built Over 30 Years

  • Celebration of Black Hair Independence for National Crown Day featuring a smiling woman with gray braided hair, wearing gold earrings and a white dress, with text emphasizing natural hair as regal, and hashtags promoting respect and openness for natural hair.

    Coalition Partners

    We've built coalitions of 130+ organizations — including national advocacy groups, civic organizations, and community partners. Relationships built on trust, not transactions. 

  • A woman with curly blonde hair wearing a blue bucket hat and sunglasses smiling next to a man with a gray beard, black sunglasses, a beige knit cap, and black clothing. They are outdoors near a stage or event setup.

    Talent & Influencers

    Direct relationships with cultural voices and trusted messengers across entertainment, advocacy, and community. We have deep, long-lasting relationships instead of transactions.

  • Four men sitting on a beige couch and a chair in a living room, engaged in conversation. They are in front of a glass coffee table with books, a candle, and a stone sculpture. Behind them are curtains, large potted plants, and a standing lamp.

    Community Connections

    Deep ties to community-based organizations, Greek letter organizations, faith communities, and grassroots networks. We invest and show up consistently, not just when campaigns launch. 

  • A woman looking at a tablet, smiling, with a graphic overlay saying 'It's Up To You! COVID-19 Vaccination'.

    Industry Collaborators

    Researchers, creatives, producers, and strategists we've worked with for years — activated when the work requires it.  

See How

Brands That Have Trusted Us

Featured Work

  • A man in a suit sitting at a desk, surrounded by women cheering and smiling, as the woman in a gray blazer signs a document, with an American flag in the background.

    DOVE: CROWN COALITION BUILDING

    Created the CROWN movement, driving real education, advocacy, and change across the nation. Protected 31 million people in 30 states from hair discrimination.

    See How
  • People in blue shirts and hats standing and sitting in front of a blue house with signs that say 'Open the House' and 'Progressive' at an outdoor event.

    PROGRESSIVE: OPEN THE HOUSE

    Built a 16-member alliance of national leaders to drive education on homeownership. Created a national experiential tour and social-first video content.

    See How
  • Close-up black and white portrait of Jaylen Brown, an African American male with a beard, looking directly at the camera with a neutral expression. Text on the image reads "Jaylen Brown, Vice President, NBPA."

    DOVE MEN + CARE: NBPA RESEARCH

    Created "Commit to C.A.R.E. Now", a platform built with the NBPA to change how the world sees and treats Black men. Groundbreaking research and video content.

    See How
  • A panel of eleven people sitting on a stage during a performance or discussion at an event, with a large screen behind them displaying a close-up of one of the panelists speaking into a microphone.

    AARP: REUNION TOUR ACTIVATION

    Partnered with gospel icons, Kirk Franklin and more, to create an immersive brand activation for their historic Reunion Tour, which drove new prospects for AARP.

    See How

EASTER SEALS - SOUTHERN CALIFORNIA

Bold campaign celebrating disability pride — 1B+ impressions, custom website, PSAs, merchandise, and 100% disabled talent featured.

See How
  • Poster for a new episode of the MANN to Man series titled 'Love, Your Mind' featuring three men sitting on a couch, discussing mental health with Tyler Perry, hosted by David Mann, with information about episode 3 available on YouTube on November 20th.

    AD COUNCIL: MENTAL HEALTH

    Designed grassroots community programs with trusted messengers to break mental health stigma, meeting people where they are, not where it's convenient.

    See How
  • A vintage-style photo of six men wearing hats and work clothes, with Text overlay stating 'Over 600 Men were involved in the United States Public Health Service Study of Syphilis at Tuskegee.'

    AD COUNCIL: COVID-19 CAMPAIGN

    Multiplatform campaign with 25 PSAs, 30 community events, and 55 trusted messengers to address vaccine hesitancy in Black communities.

    See How
  • An outdoor event with a promotional booth for BET HBweCU, featuring a red and black color scheme, surrounded by people and banners offering a chance to win $500 via QR code scan.

    BET: HBweCU CAMPUS INITIATIVE

    Built a multi-campus activation celebrating HBCU excellence, driving viewership, talent pipeline, and real investment across five campuses nationwide.

    See How
  • Six colorful Visa credit cards with various artistic designs, including water lilies, abstract letters, two women and a campfire, geometric birds, and two people walking in a field.

    VISA - EMPOWERMENT CARD ART

    Sourced six diverse creators to design card art celebrating identity and culture, turning Visa's brand promise into something you can hold in your hand.

    See How

BETHer Awards

Produced signature Women's History Month event honoring Black women, 185 VIP attendees, 90% attendance, talent-driven celebration.

See How

UNITED STATES NAVAL ACADEMY (USNA)

Full marketing strategy. Video, print, digital, social. Year-over-year increase in applications from women and diverse students.

See How

Kind Words From Our Clients

  • "JOY proves that nothing replaces the power of an agency that truly sees people."

    We're in an era where AI can produce endless content, but connection isn't content. Real impact comes from human insight, bold creativity, and cultural truth. That's exactly what JOY delivers. As Dove's multicultural agency of record, JOY partnered with me to create the CROWN Act movement to end race-based hair discrimination, now law in 30 states and impacting over 31 million lives. In a world at risk of AI-driven mediocrity, JOY proves that nothing replaces the power of an agency that truly sees people.

    - Esi Eggleston Bracey, Chief Growth and Marketing Officer at Unilever

  • "JOY was a strategic partner who made us better and helped build our credibility in communities critical to our mission."

    “We partnered with JOY to help us rebuild trust around COVID-19 vaccines in Black communities and drive actual behavior change — not just awareness.  JOY gave us cultural strategy, not surface-level guidance. They helped us see the gaps in our approach before they became expensive mistakes, and shaped work that felt authentic to the communities we were trying to reach.  The campaign met people where they are and drove measurable increases in vaccine confidence. JOY was a strategic partner who made us better and helped build our credibility in communities critical to our mission -- partnering with JOY was a game changer for us!” 


    - Sherry Thompson, Ad Council Ground Game Lead  

  • "I definitely feel like we've made an impact for our teammates." 

    The sessions, the guest speakers, and the content have all been phenomenal.

    — Under Armour Internal Lead